How are big techs affecting the growth of the crypto industry?

The best phase of the crypto industry is currently ongoing. A combination of favorable factors is driving the growth of the industry. Bitcoin, Ethereum, and other altcoins have become buzzwords. For the first time since 2024, mainstream American politicians including President Donald Trump and the mainstream media are openly supporting cryptocurrencies. Ordinary users are also realizing the enormous potential of cryptocurrencies and understanding the true meaning of financial freedom. Sensing the changes, the powerful tech giants in the US who are very influential in both political and financial affairs are heavily investing in the industry. Let us delve deep into some of the actions that corporations are taking to boost the crypto industry.

Benefits of Cryptos For Corporations

The numerous benefits of cryptocurrencies are the reasons why corporations are investing in them. Cryptocurrency exchanges, broker platforms, and peer-to-peer exchanges of PayBitoPro offer these benefits to ordinary users too.

• Cryptocurrencies can widen the customer base of corporations and attract new demographic groups. In one survey, 85% of merchants agreed that crypto payments help them reach newer customers easily. Around 77% said that they would accept crypto because of lower transaction fees.
• Crypto offers programmable money that can offer real-time and exact revenue sharing. It can offer more transparency and facilitate better tracking of transactions.
• Corporations that deal with treasury activities find cryptos more suitable for simple, real-time transactions and safer money remittances. It also empowers control of the enterprise’s capital. Digital investments regarding risks and opportunities are also dealt with well by corporations.
• The companies are finding that clients and vendors are accepting cryptocurrencies. Therefore, the advantages that cryptos provide are not available if a business continues to accept only fiat.

Big Techs and Their Influence Over the Crypto Industry

The Presidency of Donald Trump since last month has increased the access of big techs and their influence on the crypto industry. Big tech companies such as Meta, Google, Apple, and Amazon are utilizing their frameworks and user networks to launch blockchain solutions. Since there is a high possibility that crypto regulations will become clearer, there is also a chance that big tech companies may start capturing the crypto industry by launching their stablecoins or running their blockchains.

On the ground, this can have several ramifications. By using money power, big tech companies can easily eclipse traditional Layer-1 networks. Some experts fear it can lead to a form of monopolization and jeopardize the existing decentralized structure of blockchain technology. There is a high possibility that these firms may create their digital financial solutions and influence the existing payment mechanisms to change. It could then open a new gateway to more big tech companies expanding their influence in rival established ecosystems. 

Can the Decentralized Structure of the Crypto Industry Survive?

Currently, the main unique selling point (USP) of most cryptocurrencies is that unlike fiat currencies are free from the influence of central banks. However, given the massive investments MNCs are making, it is hard to downplay centralization concerns. If the influence of these big techs continues to rise then there is a high chance that blockchain technology may lose both the decentralization and scalability features. Some observers believe that even efficiency standards may change to suit the business models of big techs.

Users’ Choices May be affected

The huge investments that big tech companies are making can have a ripple effect on the users’ choices. Experts predict that the influence can limit user choice. Innovative blockchain products may not become successful unless they ‘comply’ with the standards set by the big tech companies. It may also result in a stagnant environment and lead to lesser challenging innovations. Standardizations may soon follow suit and stifle creativity. 

The entry barriers may rise and it may lead to difficulties for smaller entities to compete. Moreover, it may also tighten the grip on smaller companies and make it harder for Layer 1 networks to remain relevant. 

Final Thoughts

The influence of big techs is growing and is also favoring the crypto industry. The influx of huge investment amounts may bring rapid changes in the sector and with regulatory clarity lead to further usage of cryptocurrencies. However, there is also a flip side to the growing influence. While the crypto industry may grow, it also risks losing its uniqueness in the process. The future innovations by big techs may dilute the “decentralized” nature of blockchain technology. It can also consolidate the dominance of crypto sharks and make innovation cumbersome.