There are multiple reasons why Bitcoin has dominated the cryptocurrency narrative since last year. In 2024, the approval of the ETF by the SEC led to a paradigm shift in the mass perception of Bitcoin. Before the approval, retail-driven speculation was the only financial activity associated with Bitcoin. It significantly changed and that is why there is substantial investment in the coin. American politicians such as Donald Trump have openly supported it and want to turn it into a strategic reserve. After winning the elections, the enthusiasm surrounding Bitcoin and cryptocurrencies grew considerably. Some external factors are also influencing the popularity of Bitcoin and it is necessary to highlight some of those.
The domination of Bitcoin is good news since cryptocurrency users can save a lot of money by investing in it and save further by opting for a white-label cryptocurrency exchange platform. It is also a good option for those wanting to become rich with zero investment.
The institutional adoption of Bitcoin is having a massive impact on the cryptocurrency market. BlackRock, Fidelity, Grayscale, VanEck and others are investing in Bitcoin ETF. It is believed that these hold collectively around $107 billion in assets. The accumulation strategy reveals that Bitcoin is now highly profitable and this is why corporations are funding and investing in it.
Donald Trump seeks to implement pro-crypto policies to establish a strategic Bitcoin Reserve. Although the specifics are not clear, the kind of support that Republican leaders are giving to cryptocurrencies is indeed unparalleled in recent years. Therefore, there is a high possibility that cryptocurrencies can become further legitimate and stabilize.
The current macroeconomic environment starting from late 2024 is also proving to be favorable for the cryptocurrencies. The Federal Reserve implemented four different rate cuts and slashed interest rates by 1%. This is going to help in controlling inflation and will continue to dominate much of 2025. It will improve the appeal and make it more economical for ordinary people to invest.
In January 2024, the SEC approved the Bitcoin ETF. It was a memorable event in the history of cryptocurrencies. Soon, after the decision, the financial giant BlackRock attracted a whopping $38 billion in net inflows and turned it into a successful ETF. ETF inflows are bound to increase further because it is less risky. That is why even risk-averse investors invest in an ETF. Consequently, there is a greater potential for higher capital inflows in 2025.
It would be grossly unfair to only point out the favorable external factors responsible for the predominance of Bitcoin and leave out the uniqueness of Bitcoin. There are certain unique qualities that are also responsible for persuading investors to rely upon.
Bitcoin is far more affordable than traditional assets because of its liquidity, availability, limited supply, and decentralization. Traditional assets such as cash, gold, and bonds are flawed and are outdated in the digital age. Cash is rapidly losing its purchasing power in the US and other countries.
The return on investment (ROI) is a non-negotiable concept for many global investors. In the last 7 years, Bitcoin has generally outperformed all major traditional assets. For example, the annual return on bond investment was only 7%, while Bitcoins gave annual returns of 60% in the same period. Investors have recorded much higher returns by holding Bitcoins for five years. In terms of purchasing power, major traditional assets such as bonds, gold, and short-term US treasuries have witnessed huge declines in purchasing power.
Since Bitcoin offers financial sovereignty, it is more transparent and has lower default risks. It does not suffer from the risks that are peculiar to centralized financial systems.
The prices of Bitcoins continued to rise even when several regional banks collapsed. Therefore, investors perceive it as unique and treat it as a safe-haven asset.
Bitcoin improves portfolio diversification because it has a low correlation with bonds and gold.
Investors are now perceiving Bitcoin as having a high growth potential. Only a fraction has been supplied and the valuation is over $1.3 trillion.
Bitcoin is dominating the crypto market now and if the present trends continue, then it will remain the dominant cryptocurrency. Although many crypto enthusiasts believe that 2025 is going to be a memorable year for the crypto industry as a whole, there is no denying that it will boom significantly and may well surge above $200,000. The exponential growth potential, effective hedge against inflation, large-scale financial institutional support, and favorable policies of the US government can be a turning point in the history of DeFi.